Creative Direction Document

OCBC CNY 2026

Three premium event concepts designed to strengthen client relationships and position OCBC as the definitive leader in culturally sophisticated celebrations.

600+ Guests
3 Directions
Feb 2026
Jakarta Indonesia
Explore Directions Compare All Three Prompt Library

Primary Objectives

1

Client Relationship Strengthening - Guests feel individually valued through personalized experiences

2

Brand Prestige & Differentiation - Position OCBC as premium, culturally sophisticated leader

Three Creative Directions

Each direction offers a unique approach to achieving the event objectives. Click any card to explore the full creative specification.

Golden Prosperity Pathway
1 MEDIUM-HIGH

Golden Prosperity Pathway

"Every Step Together, A Blessing Forward"

A heritage artisan journey with 5-station cultural immersion, personalized takeaways, and intimate ballroom zones.

Budget Est. $353,000
Risk Level MEDIUM
Signature Moment

Fortune Pathway Heritage Gallery

6 Experience Zones Explore Direction
Lantern Symphony
2 HIGH

Lantern Symphony

"Light the Way. Together."

A projection-mapped collective moment with tech-enabled emotional peak, interactive light installations, and gamified engagement zones.

Budget Est. $150K-$300K
Risk Level MEDIUM-HIGH
Signature Moment

The Symphony Ignition

7 Experience Zones Explore Direction
Silk Road Soirée
3 ULTRA-HIGH

Silk Road Soirée

"Journey Beyond Fortune."

An ultra-personalized UHNW tiered experience with Bronze/Silver/Gold/Platinum journeys, private fortune consultations, and contemporary luxury CNY aesthetic.

Budget Est. $400K-$600K
Risk Level HIGH
Signature Moment

The Fortune Unveiling

7 Experience Zones Explore Direction

Quick Direction Finder

Answer these questions to find the best-fit direction for your event goals.

Choose Direction 1 if...

  • ✓ Personal, tactile experiences matter most
  • ✓ Cultural authenticity is paramount
  • ✓ Take-home keepsakes are important
  • ✓ Lower tech dependency preferred

Choose Direction 2 if...

  • ✓ Spectacular tech moments excite you
  • ✓ Social media amplification is key
  • ✓ Collective experiences over individual
  • ✓ Modern, innovative positioning

Choose Direction 3 if...

  • ✓ UHNW tier differentiation is critical
  • ✓ Exclusivity drives your brand
  • ✓ Relationship building is primary goal
  • ✓ Luxury positioning is non-negotiable

Event Parameters

Key Constraints

  • 600-650 guests (300-325 couples)
  • T-7 weeks timeline (tight but achievable)
  • Budget range: $250K-$400K USD
  • Venue: 5-star hotel ballroom with 12-20ft ceiling

Success Metrics

  • 85%+ guest satisfaction (post-event survey)
  • 70%+ social sharing rate (#OcbcCNY2026)
  • 90%+ journey completion rate